2. Personal Information We Collect
The categories of personal information we collect depend on how you interact with us, our Services, and the requirements of applicable law. We collect information that you provide to us, information we obtain automatically (such as through video recordings and when you use our Services), and information from other sources such as third-party services and organizations, as described below.
2.a Information You Provide to Us Directly
We may collect the following personal information that you provide to us.
Profile and Account Information.
We may collect personal information that you provide to view video recordings and live stream demonstrations, such as name, title, company, and email address.
We may collect personal information and details associated with your purchases, including payment information. Any payments made through or for our Services are processed by third-party payment processors. We do not directly collect or store any payment card information entered through our Services, but it may receive information associated with your payment card information (e.g., your billing details).
Your Communications with Us.
We may collect personal information, such as email address, phone number, or mailing address when you request information about our Services, register for our newsletter, request customer or technical support, apply for a job, or otherwise communicate with us.
We may contact you to participate in surveys. If you decide to participate, you may be asked to provide certain information which may include personal information.
We and others who use our Services may collect personal information that you submit or make available through our interactive features (e.g., video recordings, messaging and chat features, commenting functionalities, forums, blogs, and social media pages). Any information you provide using the public sharing features of the Services (referred to herein as “User Content”) will be considered “public,” unless otherwise required by applicable law, and is not subject to the privacy protections referenced herein. Please exercise caution before revealing any information that may identify you in the real world to other users. Conferences, Trade Shows, and Other Events. We may collect personal information from individuals when we attend conferences, trade shows, and other events.
Business Development and Strategic Partnerships
. We may collect personal information from individuals and third parties to assess and pursue potential business opportunities. Job Applications. We may post job openings and opportunities on our Services. If you reply to one of these postings by submitting your application, CV and/or cover letter to us, we will collect and use your information to assess your qualifications.
2.b Information Collected Automatically
We may collect personal information automatically when you use our Services:
Automatic Data Collection.
We may collect certain information automatically when you use our Services, such as your Internet protocol (IP) address, user settings, MAC address, cookie identifiers, mobile carrier, mobile advertising and other unique identifiers, browser or device information, location information (including approximate location derived from IP address), and Internet service provider. We may automatically collect information regarding your use of our Services, such as pages that you visit before, during and after using our Services, information about the links you click, the types of content you interact with, the frequency and duration of your activities, and other information about how you use our Services. We may also collect personal information through video recordings. For example, your image may be captured if and when you are in front of the cameras outside of a vehicle used by Croft for technology testing and demonstration purposes.
We may collect precise location information, such as through GPS coordinates associated with our technology testing and demonstration hardware.
Cookies, Pixel Tags/Web Beacons, and Other Technologies.
Cookies are small text files placed in device browsers that store preferences and facilitate and enhance your experience.
Pixel Tags/Web Beacons.
A pixel tag (also known as a web beacon) is a piece of code embedded in our Services that collects information about engagement on our Services. The use of a pixel tag allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include web beacons in e-mails to understand whether messages have been opened, acted on, or forwarded. Our uses of these Technologies fall into the following general categories:
This includes Technologies that allow you access to our Services, applications, and tools that are required to identify irregular website behavior, prevent fraudulent activity and improve security or that allow you to make use of our functionality;
We may use Technologies to assess the performance of our Services, including as part of our analytic practices to help us understand how individuals use our Services (see Analytics below);
We may use Technologies that allow us to offer you enhanced functionality when accessing or using our Services. This may include identifying you when you sign into our Services or keeping track of your specified preferences, interests, or past items viewed;
Advertising- or Targeting-Related.
We may use first party or third-party Technologies to deliver content, including ads relevant to your interests, on our Services or on third-party websites. See “Your Privacy Choices and Rights” below to understand your choices regarding these Technologies.
We may use Technologies and other third-party tools to process analytics information on our Services. Our analytics partners may include:
For more information, please visit AWS’ Privacy Notice
. To learn more about how to opt-out of AWS’ use of your information, please click here.
. To learn more about how to opt-out of Google Analytics’ use of your information, please click here.
For more information, please visit Leadfeeder’s Privacy Notice
. To learn more about how to opt-out of Leadfeeder’s use of your information, please click here.
Social Media Platforms.
2.c Information Collected from Other Sources
We may obtain information about you from other sources, including through third-party services and organizations. For example, if you access our Services through a third-party application, such as an app store, a third-party login service, or a social networking site, we may collect information about you from that third-party application that you have made available via your privacy settings.